Từ Vựng IELTS Speaking – Topic 20: Advertising

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Chủ đề “Advertising” sẽ là bài kết thúc trong bộ từ vựng của 20 Topic thường xuất hiện trong kỳ thi IELTS Speaking . Toppy hy vọng những kiến thức đã cung cấp trong 20 Topic sẽ giúp các bạn trong quá trình ôn luyện IELTS của mình. 

Sau đây Toppy gửi các bạn list từ vựng, idioms dành cho các bạn luyện thi IELTS. Hãy cùng Toppy học nhé !

Truy cập Toppy để tìm hiểu thêm thông tin về các khóa học Luyện thi SATLuyện thi IELTS và nhận bài test miễn phí.

IELTS Advertising Vocabulary

  • advertising agency: Công ty quảng cáo ( bên thứ 3)
  • advertising budget: Ngân sách quảng cáo
  • brand awareness: Nhận thức về thương hiệu
  • brand loyalty: Lòng trung thành với thương hiệu
  • buy and sell: Mua và bán
  • call to action: Kêu gọi hành động
  • celebrity endorsement : Người nổi tiếng quảng cáo sản phẩm
  • classified ads: Quảng cáo rao vặt ( quảng cáo nhỏ thường xuất hiện trên 1 tờ báo)
  • to cold call: Chào hàng qua điện thoại, tiếp thị qua điện thoại
  • commercial break: Sự gián đoạn ngắn của một chương trình truyền hình hoặc đài phát thanh để phát quảng cáo
  • commercial channel: Kênh thương mại
  • to go viral: Lây lan ( nhanh chóng trở nên cực kỳ phổ biến trên Internet)
  • junk mail: Thư rác
  • to launch a product: Giới thiệu sản phẩm
  • mailing list: Danh sách gửi thư
  • mass media: Phương tiện truyền thông đại chúng ( TV, báo, tạp chí)
  • niche product: sản phẩm thích hợp
  • to place an advert: để đặt một quảng cáo
  • press release: thông cáo báo chí
  • prime time: Giờ phát thanh tốt nhất có nhiều người nghe
  • product placement: Vị trí sản phẩm
  • sales page: Trang bán hàng
  • to show adverts: Để hiện thị quảng cáo
  • social media: Phương tiện truyền thông xã hội
  • spam email: Mail quảng cáo,spam
  • target audience: Đối tượng khách hàng
  • word of mouth: Truyền miệng

 Thông qua các ví dụ dưới đây các bạn sẽ hiểu hơn về cách sử dụng các cụm từ trong bài nói của mình nhé.

Part 1-style questions

Examiner: Are there any TV channels in your country that don’t have adverts?
Loraine: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors.

Examiner: Do you enjoy watching adverts on TV?
Karin: No … not really … I hate commercial breaks during a film … it really spoils the flow … and during prime time viewing they seem to squeeze even more ads in than usual … celebrity endorsements also get on my nerves … everyone knows they’re only doing it because they’re getting paid.

Examiner: What are the best ways for ordinary people to advertise something they want to sell in your country?
Marianne: The simplest way is to place an advert in something like the classified ads section of a local paper … or there’s the Internet of course … there are lots of sites like eBay where you can buy and sell things online.

Part 2-style task

Describe an advert you once saw that was very effective.  You should say

  • where this advert appeared
  • when you saw it
  • what it was advertising

and say why you thought it was so effective.

Max: OK … well this was about 4 years ago … I was looking for some software to create videos … one day I got an email from a mailing list I’d signed up to … there was a link in it to a press release … a company had written something about a new product that was similar to what I was looking for … at the end of the press release there was a link to the sales page … I hadn’t heard of the company but I was interested and clicked the link to the ad …. what caught my attention immediately were the number of testimonials from people who had bought the software … I think testimonials are like the online equivalent of word of mouth advertising and are really persuasive … anyway … when I got to the bottom of the page there was a great big call to action button inviting me to buy … I was totally persuaded and ended up making a purchase … what made it so effective I think was the power of those testimonials … they’d been written by people very much like me … they’d had a need and the software had obviously turned out to be just what they were looking for … when you think that this was a newish company they wouldn’t have had any brand awareness at all  … they probably wouldn’t have had much of a budget for advertising … obviously you wouldn’t advertise a product like this through the mass media on TV … they probably didn’t even have an advertising agency to support them …and yet they’d managed to create a great deal of brand loyalty from previous customers … I think that was really effective.

Part 3-style questions

Examiner: What is it that makes an advert effective?
Spencer: Well … when a company launches a product they have to consider the Internet … especially how it can be used to spread the word on social media … so in this context a video that goes viral is probably the most effective type of advert you could make.

Examiner: What are the advantages to companies of advertising on the Internet rather than TV?
Stelios: I’d imagine the main advantage is you can reach your target audience much more effectively … if you bring out a niche product for example … or you have a tight advertising budget … you can advertise on particular sites that the people you want to reach visit … that’s not something you can do on TV.

Examiner: What things do advertising companies do that might give it a bad name?
Raol: For me the most irritating is cold calling … we must get two or three of these every day at work … then there’s junk mail that gets posted through the letterbox … and of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.


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